Truly Awesome Towns Don’t Refer To Their Awesomeness By Name

Valencia, CA is Awesometown.
According to Los Angeles Times, Newhall Land Development has used a variety of marketing slogans over the years to sell homes and recruit new residents to Valencia, its master-planned community in the city of Santa Clarita.
awesometown_bus_back.jpg
But none grabbed the public’s attention quite like “Awesometown.” Witness, Who the fuck decided that Valencia, CA was Awesometown?, a Facebook page with over 4000 detractors.
Newhall Land spokeswoman Marlee Lauffer said the company’s ad agency asked dozens of residents what they liked about living in Valencia, and the answers — “awesome schools, awesome walking paths, awesome town center” — inspired the campaign. She doesn’t mind the opposition to it.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. This will always be the original Awesometown to me:
    http://www.thelonelyisland.com/video/awesometown-fox-cut