Trouble Ahead, Jeffrey In Red

According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media’s Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing “execution over ideas” agencies were responsible for “dumbing down” brands.
“The relationship between the brands and their core truths are crumbling,” Jeffrey said. “And we are all responsible for these trends.
Jeffrey said that the industry has entered an era of “rampant promiscuity” in which client, consumer and agency had all become “brand sluts” without loyalty to one another.

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