Trouble

According to Information Week , a highly influential money man says don’t put your money in marketing.

Venture capitalist Steve Jurvetson doesn’t see any reason for startups to budget funds for marketing anymore.
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Indeed, Jurvetson, a partner with the legendary Silicon Valley venture firm Draper Fisher Jurvetson, has one question for companies that do.
Why?
Instead, Jurvetson tells businesses to go for “zero cost” marketing, where customers themselves spread the word about the products and services for sale. “If they have other plans, we wonder what on earth they are thinking,” says Jurvetson, who coined the phrase “viral marketing” back in 1997.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. The guy’s an engineer. Enough said. 🙂
    Seriously though, it’s not “zero cost” marketing; e.g. the article mentions hiring PR folks to deliver messages to influential bloggers, sending out samples, buying keywords, etc. It’s “lower cost” marketing.

  2. Indiana Gividen says:

    No marketing for start ups? Foolish. The man must have no experience with the service industry.