Trickle Down Slow Down

USA Today claims “Oil has yet to hit problematic height” in a headline today.

“At some point, high oil prices have to matter,” says David Briggs, head of global equity trading at Federated Investors. “When Joe Six Pack has to start paying $50 to fill up his tank, you have to think they will stop buying Frappuccinos and bottled water.”

It cost me $44 to fill my tank before work this morning. It would have been $48 if my tank was completely tapped. I think I’ll stick with the bottled water and espresso drinks and look to drive less.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.danny-g.net Danny G

    Who the hell is Joe Six Pack?
    I’ve heard about this dude for my entire advertising career, and he never shows his face, but everyone seems to think they know exactly what he wants.
    Hey Joe–if you’re out there and reading this, stop hiding, you bastard.

  • http://adpulp.com David Burn

    Yeah, and what’s in that sixer? If it’s Vermont hard cider or Mendocino microbrew does that a Joe Sixpack make?