Trickle Down Slow Down

USA Today claims “Oil has yet to hit problematic height” in a headline today.

“At some point, high oil prices have to matter,” says David Briggs, head of global equity trading at Federated Investors. “When Joe Six Pack has to start paying $50 to fill up his tank, you have to think they will stop buying Frappuccinos and bottled water.”

It cost me $44 to fill my tank before work this morning. It would have been $48 if my tank was completely tapped. I think I’ll stick with the bottled water and espresso drinks and look to drive less.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Who the hell is Joe Six Pack?
    I’ve heard about this dude for my entire advertising career, and he never shows his face, but everyone seems to think they know exactly what he wants.
    Hey Joe–if you’re out there and reading this, stop hiding, you bastard.

  2. Yeah, and what’s in that sixer? If it’s Vermont hard cider or Mendocino microbrew does that a Joe Sixpack make?