Trickle Down Slow Down

USA Today claims “Oil has yet to hit problematic height” in a headline today.

“At some point, high oil prices have to matter,” says David Briggs, head of global equity trading at Federated Investors. “When Joe Six Pack has to start paying $50 to fill up his tank, you have to think they will stop buying Frappuccinos and bottled water.”

It cost me $44 to fill my tank before work this morning. It would have been $48 if my tank was completely tapped. I think I’ll stick with the bottled water and espresso drinks and look to drive less.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.danny-g.net Danny G

    Who the hell is Joe Six Pack?
    I’ve heard about this dude for my entire advertising career, and he never shows his face, but everyone seems to think they know exactly what he wants.
    Hey Joe–if you’re out there and reading this, stop hiding, you bastard.

  • http://adpulp.com David Burn

    Yeah, and what’s in that sixer? If it’s Vermont hard cider or Mendocino microbrew does that a Joe Sixpack make?