Trib Goes With Self-Serving Word Play

The Chicago Tribune on Monday launched a new advertising campaign as part of a wider marketing plan that the company says seeks to demonstrate how someone’s day was made better by interaction with the newspaper.
The new campaign, which features animation from illustrator J.J. Sedelmaier, introduces a new tagline: “What’s in it for you?”
It’s the first campaign for the paper from its new agency, DDB Chicago, which was hired in May to overhaul the newspaper’s advertising image.
The new campaign will run on TV during late news and local prime time. There will also be print, outdoor and digital components to the campaign.

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  1. Of particular interest, in view of this entry in Adpulp, is this week’s columm FredOnEverything. Look it up on google. The title of the column is “Read It In Today’s Paper While You Can.”
    Fred is the best in the biz of laying out the ways of the world in clear, unbiased, accurate and often searingly funny writing.