Trib Goes With Self-Serving Word Play

The Chicago Tribune on Monday launched a new advertising campaign as part of a wider marketing plan that the company says seeks to demonstrate how someone’s day was made better by interaction with the newspaper.
The new campaign, which features animation from illustrator J.J. Sedelmaier, introduces a new tagline: “What’s in it for you?”
Trib_print_ad.jpg
It’s the first campaign for the paper from its new agency, DDB Chicago, which was hired in May to overhaul the newspaper’s advertising image.
The new campaign will run on TV during late news and local prime time. There will also be print, outdoor and digital components to the campaign.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • clyde

    Of particular interest, in view of this entry in Adpulp, is this week’s columm FredOnEverything. Look it up on google. The title of the column is “Read It In Today’s Paper While You Can.”
    Fred is the best in the biz of laying out the ways of the world in clear, unbiased, accurate and often searingly funny writing.