Travel Bug Leaves It’s Mark


Jim Sykora, executive creative director at Moroch, the Dallas agency behind the new work for Travel Channel says, “We wanted to build more than a campaign, we wanted a platform that would permeate the network.” I think “platform” is the wrong word here, but “Travel Bug” as a “concept” and “Catch It” as a tag might be a hit.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.