Travel Bug Leaves It’s Mark


Jim Sykora, executive creative director at Moroch, the Dallas agency behind the new work for Travel Channel says, “We wanted to build more than a campaign, we wanted a platform that would permeate the network.” I think “platform” is the wrong word here, but “Travel Bug” as a “concept” and “Catch It” as a tag might be a hit.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.