Transparency Or Jail

According to Ad Age, Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear.
The rules make it an offense to blog, use brand ambassadors or seed viral ads while “falsely representing oneself as a consumer.” They also apply to bloggers who fail to disclose they have accepted money to write about a product.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.