Transforming Cluttered Commercial Environments Into Open Breathable Spaces

Artist Stephen Glassman is tilting at windmills billboards.

His vision for a living, breathing non-commercial space suspended above Los Angeles traffic is taking shape thanks to help from OOH Advertising company Summit Media.

There’s also a Kickstarter campaign which seeks to raise $100,000 to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, and pay for cranes to help install everything. According to Good, Glassman hopes to spread the idea across the globe so his team is also producing “a system ‘kit’ that enables any standard billboard to be easily transformed to a green, linked, urban forest.”

It occurs to me how this project could easily and appropriately be brand-sponsored, but I wonder if the artist is open to that idea. It would need to be tastefully done, but I can see a small message tucked into the corner of this installment that says something like “Breathe of fresh air courtesy of Method.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.