Trader Talk

We tend to think of outdoor as a mass media tool, but that’s not always the case. With specific location buys, outdoor can be highly niched and speak only to Ivy-educated, squash playing, Town Car riding, number running adrenaline junkies.
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[via The Spunker]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Or people who saw the movie “Wall Street.”
    If I remember correctly, that’s Gordon Gekko’s nickname.

  2. It’s Gordn Gecko’s secret he passes onto Bud Fox, they call up an inside person and say “Blue Horshoe loves [company name]” and that starts a chain reaction of pump and dump on that stock.