Trader Talk

We tend to think of outdoor as a mass media tool, but that’s not always the case. With specific location buys, outdoor can be highly niched and speak only to Ivy-educated, squash playing, Town Car riding, number running adrenaline junkies.
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[via The Spunker]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.danny-g.net Danny G

    Or people who saw the movie “Wall Street.”
    If I remember correctly, that’s Gordon Gekko’s nickname.

  • http://www.thespunker.com Ben Popken

    It’s Gordn Gecko’s secret he passes onto Bud Fox, they call up an inside person and say “Blue Horshoe loves [company name]” and that starts a chain reaction of pump and dump on that stock.