We tend to think of outdoor as a mass media tool, but that’s not always the case. With specific location buys, outdoor can be highly niched and speak only to Ivy-educated, squash playing, Town Car riding, number running adrenaline junkies.
[via The Spunker]
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
