Trade Mag Pushes Into Comedy

Simon Dumenco of Ad Age made me laugh this morning.

Now that Web 2.0 seems, with each passing day, to be less and less magical — what with softening click rates and the rising realization that it’s going to be insanely difficult to effectively monetize social networking — “Don’t be evil” sounds increasingly hilarious. If anything, the old-media titans and new-media boy geniuses defining the future of the web are in a battle to out-evil each other.

That may not be the funniest paragraph in Dumenco’s opinion piece, but it delivers his thesis.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.