Touch The Ball

ING DIRECT USA, the nation’s largest direct bank and largest thrift, is dedicated to inspiring Americans to become a nation of savers. Apparently, all Americans need to do is “touch the ball.”



“For the past decade, ING DIRECT has made banking simple through innovative products that add value, not aggravation,” says Arkadi Kuhlmann, President and CEO of ING DIRECT USA. “By touching the Orange Ball, we offer consumers multiple ways to save time and money – something Americans want and deserve.”
GWP Brand Engineering created the ads.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.