Toshiba To Take “My Dog Ate It” For An Answer

“Don’t get angry, get Toshiba” is the new call to action from McCann Erickson Düsseldorf.

According to McCann, “Accidents. Theft. Unemployment. No matter what. And your satisfaction is guaranteed.” Find out more at nomatterwhatguarantee.com.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.