Toshiba To Take “My Dog Ate It” For An Answer

“Don’t get angry, get Toshiba” is the new call to action from McCann Erickson Düsseldorf.

According to McCann, “Accidents. Theft. Unemployment. No matter what. And your satisfaction is guaranteed.” Find out more at nomatterwhatguarantee.com.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.