Top Brands Are The Land of Real Value

There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent.
If you’re suffering from such thoughts, maybe this will help…
According to Market Watch, America’s Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while the S&P 500 left you with losses to the tune of 28%. This, despite big losers in the group like AIG, Merrrill Lynch, Citigroup and Ford.
Top 10 performers 2000-2008 total return

    Volkswagen/Audi – 702%
    BlackBerry – 427%
    Marlboro – 355%
    Google – 262%
    Pizza Hut/KFC – 247%
    Apple – 232%
    Nintendo – 168%
    Smirnoff – 145%
    Danone – 140%
    Accenture – 137%
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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.