Top Ten PR Firm Is “Prevolving”

Golin Harris is “Fixing it before it breaks.”

“We’re reoganizing around the areas that are important to our clients,” Fred Cook, president and chief executive of Golin Harris, said. “Areas that are not perceived as strengths in public relations: strategy, creativity, technology, analytics.”

“I’m motivated partly by opportunity,” he added, “and partly by fear.”

Each GolinHarris office is to get a multimedia engagement room, called the Bridge, where employees can monitor traditional and social media in real time on behalf of clients.

The changes include the disappearance of traditional generalist titles like account executive and account supervisor, which will be replaced by new, specialist titles like strategist and catalyst.

Source: The New York Times

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.