Families with children now make up three-quarters of the overall homeless population, double the number of kids and families in city shelters a decade ago.
This Coalition for the Homeless ad was created pro bono by Rich Russo, Chief Creative Officer at Adrenaline and will run on donated airtime on TV stations in the New York City media market over the holiday season.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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