Tom Messner is a partner at Euro RSCG, and apparently he’s got a lot of time on his hands. Writing in Adweek this week, he plans to spend the next 2 months “reading and possibly absorbing as many of the available marketing books as inhumanly possible.”
Here’s his list, divided into the “Old Testament” and “New Testament” of marketing books:
I’m sure Luke Sullivan would be depressed to think that “Hey Whipple, Squeeze This” is now considered Old Testament. And “Harvard Business Review on The Art of Writing Advertising” ought to make for a nice history lesson.
Of course, “Knock the Hustle” isn’t on Tom’s list, but Hadji Williams has a column of his own, on the opposite facing page from Tom’s, in this week’s Adweek called “The Big Whitewash.” So that’s a nice balance.