Tom Messner’s Reading List

Tom Messner is a partner at Euro RSCG, and apparently he’s got a lot of time on his hands. Writing in Adweek this week, he plans to spend the next 2 months “reading and possibly absorbing as many of the available marketing books as inhumanly possible.”
Here’s his list, divided into the “Old Testament” and “New Testament” of marketing books:
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I’m sure Luke Sullivan would be depressed to think that “Hey Whipple, Squeeze This” is now considered Old Testament. And “Harvard Business Review on The Art of Writing Advertising” ought to make for a nice history lesson.
Of course, “Knock the Hustle” isn’t on Tom’s list, but Hadji Williams has a column of his own, on the opposite facing page from Tom’s, in this week’s Adweek called “The Big Whitewash.” So that’s a nice balance.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.