Tom Cruise Drives Into Strange Territory

Let’s assume, for a moment, that people are brands unto themselves.
So what you make of Tom Cruise’s recent behavior in his interview with Matt Lauer?
Tom Cruise Matt Lauer.jpg
Big movie stars like Cruise need to maximize their appeal to keep their lure at the box office. So when Cruise comes out and bashes psychiatry as well as all the people who take medication for mental health, is he damaging his own brand?
And Brooke Shields is responding to Cruise’s comments about her post-partum depression. Defending, in a sense, her brand.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. L.R. Hubbard says:

    Tom Cruise is a freaking nut case that is trying to stay in the spotlight by doing anything he can think of.
    What is he like 25 years older than Katie Holmes? Personally, he is giving a bad name and image of my religion and we don’t need him anymore.
    Sure, he’s read the papers on psychiatry drugs and for some reason he (with his hollywood education) knows more than doctors and researchers. Right. Go get ’em maverick.

  2. Heather Armstrong, a.k.a. Dooce, had this to say the other day:
    “I once heard an expert say that although Salma Hayek doesn

  3. Cruise is definitely damaging his brand. He’s always been so colorless, which has allowed people to project their ideals upon him, which has helped his movies. He’s also usually gotten by on his looks and his movie choices (action blockbusters, no romantic comedies or chick flicks), not his acting talent. But his off-screen persona had always been: dedicated Scientologist, possible homosexual, veteran of several obviously bad relationships with women.
    Now he’s decided he’s going to proselytize. Bad idea. And this lightning-speed wedding to a woman who was still breast feeding when “Risky Business” came out, weird.
    The only mitigating factor is that Tom Cruise’s movies the last few years haven’t been pure star vehicles, but ones where directors, sets, costumes, and settings have been co-stars.

  4. Who are these people? I mean outside of being pretty, photogenic and people of a profession that’s at the top of the list because it starts with A? Why are their stories on relationships and babies crucial to my well being?

  5. Because such stories keep us from thinking about our military being stretched too thin. Or the fact that we will reach worldwide peak oil production this year. And that housing prices in many U.S. markets are dangerously/artificially high. It’s just so much easier to concern ourselves with Tom and his ilk.

  6. But they tell Stories about those things sometimes.
    those things..oil, a stretched to thin military, and unreal home prices, sound crucial to my being. But perhaps its just psychology of the masses. Where are my priorities?
    Fake it until, you make it?

  7. coliseumdescribedguarded