Today’s Big Number

August 28, 2008 By Dan Goldgeier 7 Comments

$120 million dollars.
That’s how much Invesco paid for the naming rights to Denver’s football stadium.
Last night, appearing alongside Joe Biden, Barack Obama said, “And tomorrow night, we’ll be over at Mile High Stadium…”
Spoken like a true sports fan.

Filed Under: Sponsorship

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

http://adpulp.com David Burn

To say, “Invesco Field at Mile High” would be all the proof anyone needs that Obama, like anyone in his position, is a corporate tool. That he didn’t say it that way doesn’t mean he’s not a corporate tool, it just means he’s smart enough to not appear like one.
http://www.portfolios.com/chrismaley Chris Maley

I like the fact that he called it “Mile High”. In truth, Invesco has none of the working-man’s charm and mystique that Mile High did (or those reasonable ticket prices, for that matter), but Invesco was offered the chance to have their name play second fiddle to the Mile High name when it was being built. Instead they ignored the public and put their name first. So it’s cool Barack said what he said. I also remember Invesco having to gut it’s senior management because the press got wind that their nickname for the facility was the Diaphragm building. A poetic moment. The insecure corporate idiots who made the naming decision got booted from the company they thought Colorado embraced.
kmf

Hmmm methinks we’re reading into it a bit much. Could be a simple mistake, no?
http://adpulp.com David Burn

@kmf – Maley lives in Denver and I used to live there. The “mistake” was renaming the stadium in the first place.
kmf

I hear you, DB, it’s a terrible, terrible name. Mile High is great.
I’m still of the belief that either Obama (or his speechwriter) didn’t care enough to get the name right, or didn’t know that it was changed to Invesco in the first place.
yikes

You think when they booked the place, no one mentioned the name?
He’s being colloquial. And smart.
http://www.irs.gov John “Glaxoran(R)” Smith

I believe while munching down on a bowl of Kellog’s Corn Flakes and drinking from a glass of Minute Maid Orange Juise, available on sale at Alberton’s, placeing ads in a message, using a Dell laptop, on sale at Best Buy, is OK!
Meanwhile, I will be today shopping at Macy’s using my Visa card presented by CitiBank. Please meet me there at the Cinabun place fir details. Call me on mt LG phone using AT&T service.
John “Buick” Jones