Today In Twitterverse: Search By Hornets’ Nest

Loic Le Meur has stirred up some Twitterati dust with this anti-egalitarian declaration:

We need filtering and search by authority. We’re not equal on Twitter, as we’re not equal on blogs and on the web.

Le Meur came to this conclusion after 7000 Tweets were posted during the two days of LeWeb 3, an Internet conference in Paris. He couldn’t get to the good stuff quickly enough; hence his position.
Warren Sukernek of Twittermaven rightly says, “I’m sure he had no problem taking the money of the unimportant that attended LeWeb.”
Silicon Valley journalist, Sarah Lacy, says:

I swear, I really do like Loic and think Seesmic is one of the last original Web 2.0 ideas of the Web 2.0 wave. But he’s completely wrong in this idea that you should rank search on Twitters based on “authority,” i.e. how many followers you have. So wrong that I’m guessing this is another stunt to gin up “controversy.” No one could be this nakedly egotistical and self-serving.

I suppose controversy sells, but at what cost?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. David, thanks for the link mention and Twitter follow. The interesting thing is authority based searches could be helpful. It just comes out as so elitist, especially Loic’s argument which I think is why so many are opposed. I guess some people just want it all.

  2. Warren,
    Thanks for the comment on New Year’s Eve!
    How about we all exhibit a little less ego in ’09?