Today In Twitterverse: Humanizing The Brand By Allowing People An Inside View

John Byrne, Editor-in-Chief, calls himself a “Digital Journalism Advocate.” One thing that’s clear is his belief in transparency.
If you’ve ever tried to explain how Twitter can help build interest in one’s company, you know it can be tricky to convey. Byrne’s example is a good place to send someone. By letting us in on his daily doings at work, we’re more inclined to take an interest in BusinessWeek. Twitter helps humanize the brand and allows us to feel just that much closer to it. Which is HUGE.

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