Today In Twitterverse: Humanizing The Brand By Allowing People An Inside View

John Byrne, Editor-in-Chief, calls himself a “Digital Journalism Advocate.” One thing that’s clear is his belief in transparency.
If you’ve ever tried to explain how Twitter can help build interest in one’s company, you know it can be tricky to convey. Byrne’s example is a good place to send someone. By letting us in on his daily doings at work, we’re more inclined to take an interest in BusinessWeek. Twitter helps humanize the brand and allows us to feel just that much closer to it. Which is HUGE.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.