Today in Twitterverse: Driving To Retail

I’ve been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media.
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Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to use Twitter to share updates. In a similar vein, thrift stores, wine and liquor stores, grocery stores or any store that offers “specials” can use Twitter to their advantage.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.