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Today In Twitterverse: Unnecessary Trademarks

June 2, 2008 By Leave a Comment

Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
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Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.