Today In Twitterverse: Unnecessary Trademarks

Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
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Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.