Today In Twitterverse: Unnecessary Trademarks

Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.