Today In Twitterverse: Viral Expansion Loops

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Jackie Huba is a word of mouth marketing specialist and one half of Church of the Customer.
Here’s the Fast Company article she references.

Andrew Chen, a blogger and former advertising executive who worked with MySpace, calls a viral loop the “most advanced direct-marketing strategy being developed in the world right now.”

It’s an interesting piece, but it can be boiled down to this: create something good, something people really want, need, or enjoy. If you do, people will adopt it and share it—the act of which can make you filthy rich.
[UPDATE] Marc Canter has some rough commentary on Ning and Fast Company’s puff piece.

I create software to better the world – to provide mechanisms to connect people together. Ning sees social networking as the latest fad – and they exploit that notion to better themselves. Now the Libertarians and Republicans out there are now saying: “what’s wrong with that? Isn’t that what it’s all about – money?” I can just visualize Jason Calacanis rubbing his grubby hands together saying “money – money – money” And since this is a free country Ning certainly has the right to do whatever they want – sort of like how the Gun lobby and Military industrial complex has the right to build arms that kill people. Only this time- the weapons are social networks.

Canter also claims that Ning “copied” his ideas.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.