Today In Twitterverse: Debating Jaffeisms

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Paul Isakson is a planner working in Minneapolis. His tweet is in response to Joseph Jaffe’s talk last night at the Fine Line.
For the record, Steve Hall sees social media and conversational marketing as “two entirely different things.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Did I say I hate social media or just the word MEDIA?
    I’m not sure I hate it, although I do prefer conversational marketing to it. I guess “new media” and “social media” have the same inward facing integration challenges and I just want to make sure the industry doesn’t have to go through the same dysfunctional song and dance before it is forced to accept an idea whose time has come.