Today on TV: In Brazil It’s Handsets Down And Beers Up

Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again.

It’s a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It’s enough to make a grown man want a beer and a buddy to talk to whist quaffing said suds.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.