Today on TV: In Brazil It’s Handsets Down And Beers Up

Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again.

It’s a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It’s enough to make a grown man want a beer and a buddy to talk to whist quaffing said suds.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.