Today on TV: In Brazil It’s Handsets Down And Beers Up

Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again.

It’s a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It’s enough to make a grown man want a beer and a buddy to talk to whist quaffing said suds.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.