Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful

How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack.

Because, it’s fantastic!

Advertising that makes you want to shop, and want to buy is all too rare. Yet, it needn’t be, as human beings clearly respond to base triggers and red meat is a base trigger, like sex.

Here’s the poultry version:

A carnivore’s delight for sure, but WK/London has more range that that. They’re also quite capable of turning ordinary dishes into mouth watering creations.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.