Carl’s Jr. and 72andsunny have a great thing going. They do “food porn” really well, and now have a patent on the “stuff a sandwich in your sexy face” thing.
Hey, they’re able to make fast food look good on TV and that’s an accomplishment. Not one that needs another stupid award, but an accomplishment nevertheless.
I’m thinking you’d like to see your own TV spot in this space. Am I right?
We get worked over pretty good by PR people in the employ of various ad agencies. Some of it I welcome, most of it I reject. My thought is this: thousands of agencies are doing work in the shadows, heads down, noses to the grindstone. These shops don’t bother to promote their work. Their websites are always out of date. The agency blog is in tatters. We all know who we’re talking about.
If you see yourself in the above description, bust out for a second. Send a link to your latest spot or campaign. We’ll only rip it to shreds when made to do so by our evil twins. The rest of the time, we’ll repost it to Facebook. From their the cream rises to the blog. See above.