While consumers’ desire for home-grown content and social networking has grown with the rise of sites like MySpace.com and YouTube.com, so has their demand for branded content.
“What’s both exciting and frightening is the pent-up demand for video products,” News Corp. President and Chief Operating Officer Peter Chernin said. “We did a survey and more than 90 percent of (users’) favorite material on (video sharing site) YouTube.com is copyrighted material (from studios).”
We reported earlier on Mark Cuban’s belief that “our telecommunications infrastructure is woefully unprepared for widespread delivery of advanced services, especially video, over the Internet.” So, if you believe Cuban, coming up with interesting content is not the problem. Coming up with a broadband infrastructure to meet the demand for such content is.