To The Consumer Content Is Content (Homemade Or Otherwise) covered a wide-ranging discussion on tech trends at the Milken Institute’s Ninth Annual Global Conference, held this week in Los Angeles.

While consumers’ desire for home-grown content and social networking has grown with the rise of sites like and, so has their demand for branded content.
“What’s both exciting and frightening is the pent-up demand for video products,” News Corp. President and Chief Operating Officer Peter Chernin said. “We did a survey and more than 90 percent of (users’) favorite material on (video sharing site) is copyrighted material (from studios).”

We reported earlier on Mark Cuban’s belief that “our telecommunications infrastructure is woefully unprepared for widespread delivery of advanced services, especially video, over the Internet.” So, if you believe Cuban, coming up with interesting content is not the problem. Coming up with a broadband infrastructure to meet the demand for such content is.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.


  1. Bullshit. Anyone who didn’t see this coming was blind. Video compression output is only getting better and better. Google video is doing mighty well too.

  2. it is not just a coincidence that this entry is just on top of the TV VS Web advertising spending debate. Web content is speedly becoming video-centric while a conventional media mogul like News Corp. acquires MySpace. As Web becomes a greater revenue source for content sales and advertising – investment in infrastructure will follow too. Good old demand & supply equilibrium