To Play Ball In China, Or Not To Play Ball In China? That Is The Question.

According to The Wall Street Journal, western manufacturers of computer hardware have some tough decisions ahead of them.

China plans to require that all personal computers sold in the country as of July 1 be shipped with software that blocks access to certain Web sites.
The government, which has told global PC makers of the requirement but has yet to announce it to the public, says the effort is aimed at protecting young people from “harmful” content. The primary target is pornography, says the main developer of the software, a company that has ties to China’s security ministry and military.
The new requirement could force PC manufacturers to choose between refusing a government order in a major market or opening themselves to charges of abetting censorship.

If you were Michael Dell, how would you play it?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.