To Play Ball In China, Or Not To Play Ball In China? That Is The Question.

According to The Wall Street Journal, western manufacturers of computer hardware have some tough decisions ahead of them.

China plans to require that all personal computers sold in the country as of July 1 be shipped with software that blocks access to certain Web sites.
The government, which has told global PC makers of the requirement but has yet to announce it to the public, says the effort is aimed at protecting young people from “harmful” content. The primary target is pornography, says the main developer of the software, a company that has ties to China’s security ministry and military.
The new requirement could force PC manufacturers to choose between refusing a government order in a major market or opening themselves to charges of abetting censorship.

If you were Michael Dell, how would you play it?

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.