To Build A Real Following On Facebook, Take The High Road

North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring “socially-reckless” character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base.

“You can’t expect someone to return your ‘Follow Us On Facebook’ volley just because you printed an ‘F’ icon on a decal or spent a few dollars on a ‘Like Us On Facebook’ sign,” said David Brody, Managing Partner, North Social. “People follow, like and share brands that are entertaining, informative, and most importantly, that provide value back.”

North Social collaborated with Los Angeles-based production company Safe Camp on the digital shorts. The videos will be supported with national online, print and out-of-home ads.

Editor’s Note: Once upon a time, I used to work with David Brody at The Integer Group.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.