TNT’s Belgium Video Blows Up Big

I have to admit, I’m usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun:

With over 5 million hits, it’s certainly spread beyond Belgium. The townspeople watching all this don’t seem to have much of a reaction. And with the unfurling of the banner in English, it’s clearly intended for a larger audience.

Duval Guillaume was the agency responsible.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Djastinas

    Such a great Idea ! Quite shocking but on the other hand left a big impression