Titles Work For Nobility, Not Grubby Promoters

That ad people can be a pampered lot is no secret. But must we endure the New York Times snooping around and examining the fine print on our business cards?

Title-mania is transforming the executive suites of Madison Avenue as agencies and advertisers give senior managers some nontraditional, offbeat, even wacky titles.
Have you ever wanted to be a “group idea management director”? Now you can. How about a “chief transformation officer”? There are several of those.
Does the title “marketing evangelist” suit you? Or perhaps “chief consumer officer”? What about “vice president for stakeholder relations”? Executives have been appointed recently to all those titles.
This is not the first time that Madison Avenue has bestowed odd titles on executives. During the dot-com boom, titles like “marketing sherpa” were being handed out like cents-off coupons for Swiffer at Safeway.
The dot-com bust deflated some of the zest for nontraditional titles, but the ferment in the new-media field in the last year or two seems to have revived it.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.thebrandbuilder.blogspot.com olivier blanchard

    The best title I’ve seen lately was on the business card of a rep for Pedro’s (they make bicycling tools and other accessories, and tour their regions in psychedelic vans). It was this:
    “Love Tour Commander.”
    Too cool.

  • Nick Allen

    I just graduated college and got my first job. I am really a traffic coordinator, but I liked the name Efficient Creative Workflow Engineer much better! It rolls off the tongue much easier.

  • daveednyc

    When I think of some of the people I’ve worked for, even traditional titles like “creative director” are knee-slappingly hilarious. Nick Allen>> for the next few years, your unofficial title will be “Job Jacket Pack Mule”, get used to it. (j/k; congrats on your new job.)

  • Nick Allen

    daveednyc, thanks for the update title. I have used it for a couple of months now, I think it is time for a refresh.