Titles Are Static. Media Is Not.

Lots of people who are looking for work are asking Scoble for advice. And Scoble has copious advice for these seekers.
Let’s just look at one item he offers:

Demonstrate you are “clued in.” This means removing ANYTHING that says you are a “social media expert” from your Twitter account. There is no such thing and even if there were there’s no job in it for you. Chris Brogan already has that job and he’s not giving it up.

Now, why does the man need to crush spirits like that? There are in fact experts of all sorts available to advise brands on their communications strategies. Some identify as social media experts. Is that an annoying title with little weight? Maybe. But it also helps clients understand what’s being offered.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Not speaking on behalf of Robert, but I think what he’s saying is that trying to be “the” in a certain category isn’t really the goal. It’s focusing on a value or an end niche.
    By the way, I never use that title, so it’s up for grabs. : )

  2. Have yet to meet anyone touting a “Social Media Expert” title who struck me as being useful in creating within the social media space. It’s almost an oxymoron. Social media is run by non-experts.