Timmerman’s Place And Time

According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami.
The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape.
“We think Rachel can inspire creative development by delivering audience understanding, consumption habits, content ideas, trend spotting, hunches and experiential involvement,” said Steve Red, agency president and CCO.
On her profile page on the agency web site, Timmerman says, “Brands don’t have to be loud to break through the clutter. They have to have the right rhythm…They have to be at exactly the right place at exactly the right time. It’s my job to figure out the place and time.”

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • KoolAid

    She’s come a long way!

  • http://adpulp.com David Burn

    Long live the internets.

  • Crisper

    The youtube glass licker video is classic for that girl. I remember when she was at CPB, if you needed someone to lick the glass like that for you she was the girl. A very talented tongue that the guys loved.