Time To Cut Back On The Bacn

September 13, 2007 By David Burn 1 Comment

According to Pittsburgh Post-Gazette, a new term was coined last month at PodCamp Pittsburgh 2.
The term is “bacn” (pronounced bacon). Bacn is opt-in email from your bank, your dentist and other service providers. It’s not exactly spam, because you asked for it. But it’s not personal e-mail either.
For online marketers, bacn is the bread and butter of their business. But Richard Laermer, author of Punk Marketing, thinks bacn could be the beginning of the end for e-mail.
“Having an e-mail box will become so much trouble for people at some point they’ll say forget it,” said the New York-based author.

Filed Under: Direct

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

matthew123

Call it what you want email is here to stay. Try opt-out and tell Rich to let his dentist know he’d rather get a call or don’t give out yer address in the first place.