Time Goes Golfing

Ad Age: Continuing its efforts to expand online, Time Inc. today said it has bought the Web site Golf.com and the company that operates it, SirenServ. Terms were undisclosed.
The move comes two weeks after Time Inc. united the Web sites of four magazines — Fortune, Fortune Small Business, Business 2.0 and Money — at CNNMoney.com in a bid to aggregate a larger mass of readers to offer advertisers.
Time Inc. already operates Golfonline.com, which is Golf Magazine’s Web site, and the Golf Plus section of SI.com; the company has not yet decided how those sites will collaborate with Golf.com.
Golf.com, which offers professional golf news and content for recreational players, has an average of 1.3 million unique monthly visitors.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.