Time For Someone Else To Make The Donuts

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From the AP:

Michael Vale, the actor best known for portraying sleepy-eyed Fred the Baker in Dunkin’ Donuts commercials, has died at age 83.
Ads featuring Fred, who uttered the trademark line “Time to make the doughnuts,” ran for 15 years until Vale retired in 1997.

The same campaign for 15 years? Good lord. These days, campaigns barely last 15 weeks. R.I.P., Michael.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.