Michael Vale, the actor best known for portraying sleepy-eyed Fred the Baker in Dunkin’ Donuts commercials, has died at age 83.
Ads featuring Fred, who uttered the trademark line “Time to make the doughnuts,” ran for 15 years until Vale retired in 1997.
The same campaign for 15 years? Good lord. These days, campaigns barely last 15 weeks. R.I.P., Michael.