Given the high percentage of African Americans currently serving in the U.S. military, it’s a good idea for the various branches to find a way to honor that service.
The United States Marine Corps, for one, is introducing a new multimedia campaign entitled “The Line” this week, in conjunction with Black History Month.

Two inspirational stories featured throughout the campaign are those of Frank Petersen, the first African American Marine pilot and Marine Corps General and Charles Bolden, the first African American Marine astronaut and current Administrator of NASA. The legacy of these men has positively impacted not only the Marine Corps, but the entire nation.
“Marine Corps history is American History,” said Lieutenant Colonel Brad S. Bartelt, assistant chief of staff for advertising, Marine Corps Recruiting Command. “Every accomplishment and success achieved by these brave men and women is done not for personal recognition, but for the love of our country.”
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Time For Some Gratitude
Filed Under: Cause-Related Marketing
I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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http://www.AllAboutGratitude.com Paul Taubman


