Time Has Come Today

After nine years and two months on the ad blogging mound, it is time to hang up my cleats. If you’ve become hopelessly addicted to AdPulp content over the years, please forgive me.

In all seriousness though, thanks for helping to make this one hell of a ride. The daily writing practice has been great training for me. Writers find a way to write, and AdPulp became (and has the potential to remain) a compelling place to explore one of our culture’s more interesting, powerful and at times deeply flawed industries.

I am moving on at this time to focus intently on doing the things that I have been writing about. Given my renewed commitment to providing media as a marketing service, all my professional energies will now go into growing Bonehook, the brand publishing company I started in April 2009.

On occasion, I will continue to write feature articles on important topics in brand communications for The Content Strategist and for Bonehook.com. For the time being Shawn Hartley, Dan Goldgeier and Wade Sturdivant may add new content here.

Shawn and I are also preparing the site for a sale. If you’re interested in speaking to an audience of ad industry professionals—and don’t want to start a new site from scratch—make a five-figure offer we can’t refuse (and AdPulp may soon be yours).

Thanks for reading my ramblings over the years, and thanks for letting our mutual interest in advertising bring us together. One of the things I will clearly miss is the chance to make more friends via this site. Starting with Dan Goldgeier, AdPulp opened the doors to Bob Knorpp, Rick Myers, Bob Hoffman, John January, Charlie Quirk, Jeff Hardison, Brian Harrison, Wade Sturdivant, Tom Asacker, Vinny Warren, Court Crandall and several other fine human beings who I can now call friends. With this in mind, I consider the project a smashing success from a relationship POV, and what’s more important that that?

Lastly, I want to thank Shawn Hartley for his immense patience and his good business (and common) sense. Partnerships require work and a shared commitment, and I feel we both benefited greatly from our work together on this project.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Tom Asacker says:

    Thank you for the opportunity to share my views David, and for your clear and passionate look at a rapidly changing industry. I look forward to reading more from you on Bonehook.com.

  2. David. Um, wow! However, I know the feeling. I’ve had thoughts of hanging up the cleats as well. It’s like when everyone says I should write a book. I’m like why? Who needs yet another marketing book. Much like who needs another ad blog? Especially since everyone in the world (with much more manpower) is now writing about advertising. It’s been my pleasure and enjoyment reading AdPulp over the years. See you around the internet!

    • Thanks Steve. I hear you how there’s such little need for another marketing book. A lot of high paid people are blowing some serious smoke. This business is simple. Provide value to prospects and customers in your communications. They will appreciate the value provided and reward you at the cash register. That’s it. No need to read a book or a blog. Except Adrants, of course.

  3. Steven Brooks says:

    Hey David.
    I’ve enjoyed reading your writing over the years. Good luck in your future endeavors. Adpulp will be missed.