It is Shark Week this week on Discovery Channel. The programming feature is its 26th season, and according to Adweek has over the years generated massive buzz via social media, definitely becoming a “thing” in pop culture.
Ergo, mass marketers are finding a way to attach to the media event. Here’s one contribution from Tide:
Yes, P&G’s Tide brand just said don’t worry if you’re bitten by a shark, its detergent will clean the stains.
I don’t think the late great David Ogilvy would approve, but I do. The ad is funny, bold and the use of animation takes the lowly Vine video to more elevated place.
Hat tip: Digitas Distillery