Tide Wants To Keep Sloppy Dressers Clean

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“In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best,” says Suzanne Watson, Associate Marketing Director, Tide North America. “Tide celebrates people’s diverse sense of style and their self-expression. The link between the importance of one’s unique style and helping to keep it clean, bright and fresh is what we wanted to bring forward. ”
What the…?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.