Three Time Zones Away, Fiercely Competitive Nevertheless

Pac-10′s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar.
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To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms.
Mutt designed the logo to capture the powerful landscapes that set the West Coast apart and to represent the strength of the league.
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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.charliequirk.net/2010/07/new-look-for-pac-10.html Charlie Quirk

    I think it’s sharp. Quite amazing how long that kitsch old one logo hung around. A couple of years back they made some subtle tweaks, but it still looks like it belonged in 1985.
    Love that the design is color agnostic as is demonstrated in the range of team palettes.
    CQ