Volvo equals safe. But fast new cars are more than safe, they’re fun to drive–a fact Arnold Worldwide is leveraging to help launch the All-New Naughty Volvo S60.
The campaign portrays the S60 as something unexpected from Volvo and is intended to broaden Volvo’s appeal to driving enthusiasts, competing directly with the Mercedes C-Class, BMW 3 Series and Audi A4.
Of course, the new Volvo is still safe. In fact, the S60’s radar and camera-based system can detect pedestrians in front of the car and automatically activate the car’s full braking power at speeds up to 22 mph if the driver fails to respond in time.
Arnold Worldwide partnered with Euro RSCG 4D and SapientNitro on this campaign.
