This Stinks

Do you find it offensive to get on an elevator, or into any closed space, with a person who reeks of cologne? If so, you’ll want to steer clear of these indoor boards in Paris.
azzaro.jpg
According to Ad Age, Azzaro’s perfume diffusers ensure that potential consumers not only see the brand’s advertising but also experience the new Silver Black fragrance. The diffusion technology in the poster spreads the fragrance up to 15 feet in all directions.
As an opt-in advocate, I’m pretty disgusted by this aural advertising gimic. In a magazine, one gets to choose to peel back the scent strip. Not here. You get spritzed whether you smell good or not.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.