This Siren Needs No Introduction, Or Explanation For That Matter

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.”
starbucks_new_logo.jpg
“Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said.
“Now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth,” he said.
[via CNN Money]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.