This Siren Needs No Introduction, Or Explanation For That Matter

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.”
“Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said.
“Now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth,” he said.
[via CNN Money]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.