This Is How You Do Packaged Goods Advertising


A scary spoon lead character exerts his dominance over the field and says near the end, “I got to have my pops.” That’ll keep ’em up at night!

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.