This Is Gonna Cost A Lot More Than 99 Cent

Taco Bell got a bit too cute for its own good when it asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent, in deference to the prices on its new value menu.
Now the lawyers for both sides will have to make it right.
According to Ad Age, the rapper, whose real name is Curtis Jackson, filed a lawsuit against Taco Bell for using his name and likeness without permission. Mr. Jackson claims trademark dilution, false designation of sponsorship, unjust enrichment and a violation of his civil rights, among other claims. He’s seeking $4 million in damages.
Mr. Jackson’s lawyer, Peter D. Raymond of Reed Smith says, “He doesn’t tend to endorse those kinds of things, low-end fast food.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.