This Is Going To Be A Big Seller In Redmond, WA


Yesterday, LG Electronics officially launched their LG Arena (LG-KM900) phone at the World Mobile Congress 2009. Arena is a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG’s intuitive new 3D S-Class User Interface.
“What really makes ARENA special is its intuitive 3D S-Class UI, which is unlike anything that has appeared on a phone before,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We surveyed consumers and found that they were unhappy with current interfaces. They wanted a simple, fast and fun way to use multimedia and other features, but also an experience that was dynamic and interesting.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.