This Is Going To Be A Big Seller In Redmond, WA

Yesterday, LG Electronics officially launched their LG Arena (LG-KM900) phone at the World Mobile Congress 2009. Arena is a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG’s intuitive new 3D S-Class User Interface.
“What really makes ARENA special is its intuitive 3D S-Class UI, which is unlike anything that has appeared on a phone before,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We surveyed consumers and found that they were unhappy with current interfaces. They wanted a simple, fast and fun way to use multimedia and other features, but also an experience that was dynamic and interesting.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.