This Is A Westin “Ad” Via Deutsch/NYC

Iceland_Westin.jpg
Westin believes in “personal renewal via transformative experiences.”
And there are few places more desperate for “personal renewal” than the lowly subway box car.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • hmmmmm

    Didn’t Ikea makeover subway cars a while back?
    And come to think of it, weren’t they a Deutsch client at the time?

  • Chidog

    I think you’re right.
    HBO also made over subway cars in old west style to promote Deadwood.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    Whether or not it’s been done before, it’s a nice execution that actually makes sense for the brand: Westin is just upscale enough to make that true.
    And as a frequent subway rider, I’m always delighted to have something diffferent to look at.