This Is A Westin “Ad” Via Deutsch/NYC

Westin believes in “personal renewal via transformative experiences.”
And there are few places more desperate for “personal renewal” than the lowly subway box car.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Didn’t Ikea makeover subway cars a while back?
    And come to think of it, weren’t they a Deutsch client at the time?

  2. I think you’re right.
    HBO also made over subway cars in old west style to promote Deadwood.

  3. Whether or not it’s been done before, it’s a nice execution that actually makes sense for the brand: Westin is just upscale enough to make that true.
    And as a frequent subway rider, I’m always delighted to have something diffferent to look at.