This Is A Westin “Ad” Via Deutsch/NYC

Iceland_Westin.jpg
Westin believes in “personal renewal via transformative experiences.”
And there are few places more desperate for “personal renewal” than the lowly subway box car.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • hmmmmm

    Didn’t Ikea makeover subway cars a while back?
    And come to think of it, weren’t they a Deutsch client at the time?

  • Chidog

    I think you’re right.
    HBO also made over subway cars in old west style to promote Deadwood.

  • http://tangerinetoad.blogspot.com Tangerine Toad

    Whether or not it’s been done before, it’s a nice execution that actually makes sense for the brand: Westin is just upscale enough to make that true.
    And as a frequent subway rider, I’m always delighted to have something diffferent to look at.