Westin believes in “personal renewal via transformative experiences.”
And there are few places more desperate for “personal renewal” than the lowly subway box car.
Didn’t Ikea makeover subway cars a while back?
And come to think of it, weren’t they a Deutsch client at the time?
I think you’re right.
HBO also made over subway cars in old west style to promote Deadwood.
Whether or not it’s been done before, it’s a nice execution that actually makes sense for the brand: Westin is just upscale enough to make that true.
And as a frequent subway rider, I’m always delighted to have something diffferent to look at.
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