This Is A Westin “Ad” Via Deutsch/NYC

by David Burn on August 2, 2007

Westin believes in “personal renewal via transformative experiences.”
And there are few places more desperate for “personal renewal” than the lowly subway box car.

hmmmmm

Didn’t Ikea makeover subway cars a while back?
And come to think of it, weren’t they a Deutsch client at the time?
Chidog

I think you’re right.
HBO also made over subway cars in old west style to promote Deadwood.
http://tangerinetoad.blogspot.com Tangerine Toad

Whether or not it’s been done before, it’s a nice execution that actually makes sense for the brand: Westin is just upscale enough to make that true.
And as a frequent subway rider, I’m always delighted to have something diffferent to look at.