This Is A Web Site

I was pleased to read Simon Dumenco’s piece on blogging in Ad Age today. He says there’s no such thing as a blog.

It occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology. Even though I tend to first use Microsoft Word on the way to being published, I am not, say, a Worder or Wordder.
Its just software, people! The underlying creative/media function remains exactly the same.

Steve Hall of Adrants was also pleased to see this article, and I’m sure Shawn–our publisher–was too, for they’ve both taken this position before.
While it’s true that we do some things differently than traditional media, we might just as easily be called online trade rags.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.